Police are searching for toddler Max Cross, who is missing from a holiday park near Hastings.
The two-year-old was last seen at Secret Campsite in Kane Hythe Road, Battle, around 12.15pm on Saturday 1 June.
Officers, including the dog unit, are carrying out a search of the area and are appealing for members of the public to keep an eye out for Max.
He is described as white, with curly blonde hair, and was last seen wearing a white T-shirt and khaki trousers.
Anyone who sees Max is asked to dial 999 immediately, quoting serial 666 of 01/06.
UPDATE:4pm : Two-year-old Max Cross, who was reported missing from a holiday park near Hastings on Saturday 1 June, has been found safe and well.